For the purpose of investments, learning how to write an executive summary of a business plan correctly will see easier venture capital gain.
If you’re looking how to write a business plan, we’ve compiled a simple guide to create a professional and compelling business plan ready for investment.
Entrepreneurs are always looking for what could be good startup business ideas. In this post, we look at systems of ideation to improve startup success.
During the period between October 2018 and June 2019, I undertook a number of ‘narrative’ interviews with the 2018/2019 cohort…
Entrepreneurs have been type-cast as in it for the money. Type ‘successful entrepreneur’ into a google image search and you…
Tags; identity; roles; Entrepreneurs as founders of their own companies are well-known for their psychological attachment to their business –…
AlacrityUK · Episode Five – ‘Bounded rationality’ and entrepreneurial decision-making. Welcome back to the last in this ‘five challenges’ podcast…
Here are website call to action examples to offer a high value service to your audience that will eventually convert them into leads and customers.
AlacrityUK · Episode Four – Value-based forms of rationality in entrepreneurial behaviour Welcome back to the fourth in the ‘five…
AlacrityUK · Episode Three – Optimal Distinctiveness Welcome back to the third in the ‘five challenges’ podcast series. I’m Katherine…
We highlight the benefits of using a marketing content calendar template and list the best free marketing content calendar templates available.
Episode 2 – When is identity conflict useful? Welcome back to the second episode in the ‘five challenges’ podcast series….
To reach content marketing goals, use this content marketing strategy template to maximise your content for growth and visibility.
AlacrityUK · Episode One – How To Manage Shifting Identities Managing our multiple selves; working, living and parenting from home…
Inbound sales is a way of enabling the customer to find you by providing support, information or tools to attract them to your product over competition.
As companies start to move back to the office we consider how a post-COVID-19 workplace might look, and the likelihood for a mix of home and office working.
Working from home due to the Covid-19 virus? Then this may be a new experience for you. We’re going to help you find ways to work from home effectively.
Fix the negative impacts of keyword cannibalization that happens when you have two pages or more competing on the same SERP in Google.
Over 75% of clicks in Google are for the top three search results. We looked at ways to achieve this and found some easy wins to increase your SERP.
For early startups, finding tools to build an audience from zero is a common question. Here we focus on three; social media, email newsletters and then PPC.
Learning how to build an audience is about patience and celebrating the little wins first. We discuss the simple steps how to build an audience from zero.
On page SEO is one way to go, but learning what is off page SEO will improve your site’s authenticity, trustworthiness and relevance to your market.
Ways you can focus on entrepreneurial skills, build culture and reduce the risks to ensure you build a successful startup team.
Learn how to increase website speed through every image, CSS styles, plugins and integrations to hugely improve SEO ranking in Google.
A lean business model canvas is perfect for startups as it determines your idea in a visually descriptive way. We share our lean business model template.
When starting a company as an entrepreneur, learning what is a business plan and how to write one is essential in securing funding or early-stage partners.
Here, we give you all the best tips on how to come up with blog post ideas that will never leave you wondering what topic to write about next.
Create a user experience that is easy to navigate and works well for customers through Strategy, Scope, Structure, Skeleton and Surface methods.
Search engine algorithms constantly evolve but an SEO booster is from a high-quality website. Here we talk about strategic decisions on how to increase SEO
Wordpress categories and tags, what is the difference and how can you use these features to optimise a well-structured and organised blog.
Are you continually looking for free tools for keyword search? In this post, we take you through some free tools for keyword search available to boost SEO.
To successfully build a startup team, you need to cover the 4 H’s. We know the Hustler, Hacker and Hipster, but now create efficiency with the Handler…
A SWOT or PESTLE analysis helps you make the right business decision and evaluates the pros and cons to identify areas of success or failure.
Marketers need to stay ahead and personalise presentations to see higher interest, positive conversations and achieve 20% more revenue.
Paid ads through PPC Platforms is a lucrative way for businesses to gain more web traffic and sales, providing they have a well thought out PPC strategy.
In this post, we’re looking at getting started on your Pay Per Click / PPC strategy and how to implement your PPC Ads, using Google Ads.
Like SEO, PPC (pay per click), is a very effective marketing strategy which ultimately is used to increase traffic to your website. We ask the question “How Does Pay Per Click Work?”
This guide provides easy step by step instructions on how to improve keyword ranking in Google, and the best part? You won’t spend a penny!
90% of startups fail to make it. In this article, we look at the biggest challenges for startups and what you can do to avoid these mistakes.
It is vital that with long pillar-content articles, readers are given enjoyable user experiences. This is where anchor links help so read on to learn how to create anchor links in Wordpress
Gone are the quick fixes and cheats to boost your search visibility. High-quality posts created using smart free keyword tools should target and answer questions.
Digital Customer Acquisition is undoubtedly integral to technology business success. Creating a comprehensive digital customer acquisition strategy is imperative to actually achieve the desired outcomes in sales.
Search Engines love Pillar Content. It helps focus your content marketing strategy making it useful and acts as a central spoke to branch out to more detailed topics.
Learning how to design takes some planning. Whether you are a designer, developer or marketer, there are simple steps to complete that will really help you get your message across successfully.
Starting a tech company is never a smooth ride and your decision for a startup location to grow your business can make or break it, so every entrepreneur needs to choose carefully.
How to create shareable content that evolves with the trends and tastes of people’s online behaviour. We identify the changes in the types of shareable content people prefer and what they distribute.
The 3Es of marketing deliver a successful content marketing strategy. Engage with followers, Equip them with media and Empower them to share.
Creating a Persona helps focus our marketing mix effectively. Use this Persona guide template to simply create your own Personas.
The 4Ps of marketing mix is traditionally putting the right product in the right place, at the right price and promoting it at the right time. Here is the essential 5th ‘P’ – Persona.
To produce exciting content that not only entertains but informs is essential which is why we’ve prepared a handy news post template to follow.
Increase traffic to your website by writing better articles and improve your blog SEO. Here we look at the process following writing an article. Using Grammarly to improve readability and Yoast to improve the blog SEO score as well as delivery methods.
This week we’re sharing our own process on how to write a blog post. We’ll be also writing a piece…
We share the second part of our 7-step formula for building TRUST in a brand. This part focusses on how to delight our customers.
This is part one of our 7-step formula for building brand loyalty. Our method is all about establishing reliability which leads to TRUST.
OSCAR SEASON ‘The Pursuit of Happyness’ is a 2006 American biographical drama film based on entrepreneur Chris Gardner‘s nearly one-year struggle being homeless. When Chris…
SAILING AWAY Like Ellen MacArthur tacking across the Atlantic Ocean, technology start-up companies pivot around on their journeys, hopefully with…
When it comes to building great software, it is essential to have efficient software testing procedures. Software testing checks whether…
We’re looking this week at branding and in particular brand guidelines that you can hopefully benefit from. Brand guidelines are…
In the tech start-up space, users of our applications often leave a trail of indicators showing us their frustrations, requirements or unpredictable behaviour as they navigate through our product. By successfully seeking out these indicators and listening to your users needs, slight navigational changes can improve the overall user experience of your application.
A 2-week holiday is MORE than twice as good as a 1-week holiday! I’ve said this for a long time…
Hal is a ‘Character’ in a Film Author – Dr Wil. Williams Artificial intelligence (AI), machine learning, deep learning, big…
James Lewis, Alacrity UK Programme Head. Here at the Alacrity Foundation, our mission is to mentor and train the next…