Alacrity Foundation, Alacrity House, Kingsway, Newport, NP20 1HG



The Foundation is a unique partnership between government and the private sector, a showcase of Wales harnessing global excellence for local and national prosperity, aligned to the Foundation Economy and Wales’ Economic Action Plan.

The Alacrity Foundation with its links to Sir Terry Matthews via his investment arm, Wesley Clover, and David and Heather Stephens – two sets of globally important technology entrepreneurs – is an exemplar of what can be achieved in a dynamic and fundamental sector when government proactively supports start-ups with global ambition.


Alacrity has an impact far outweighing its size and resourcing.  Based in the centre of Newport, Alacrity is a beacon of economic activity producing world-class digital start-ups in a city in desperate need of regeneration.  Beyond Alacrity’s local and regional impact, the Foundation has contributed significantly to the development of the entrepreneurial ecosystem in Wales; our leadership team and graduates provide extensive pro bono technical support and business advice to individuals, companies and institutions that contribute to improving Wales’ economic and social wellbeing.

Our programme aligns with Welsh Government Economic Action Plan (EAP), Prosperity for All, published at the end of 2017. EAP contains a number of calls to action. Our programme addresses each of these:



As digital businesses, our companies have a low carbon footprint.  Several of our companies are directly involved in reducing carbon emissions, for example, Surple


headquartered Innovation

This is the core of what Alacrity does; produce innovative, entrepreneurial, viable businesses headquartered and operating in Wales.


Exports & trade

Utilising our global network, as well as digital marketing and sales, our companies have a global reach, for example, Enjovia has 70% of its customer base outside of the UK.


High-Skilled Fair Employment

Our programme produces companies and employment with high gross value added (GVA). The programme retrains and upskills our Founders at Level 7, master’s level or above. We are confident that no other further, higher education or training provider comes close to the upskilling that our Founders receive in terms of their technical abilities, but also, and most importantly, as entrepreneurs.


R&D, Automation & Digitisation

R&D, automation, and digitalisation – R&D is admirable, but can only help achieve the aims of the EAP through commercialisation. Our programme is focused on commercialisation and uses digital R&D and innovation to achieve this aim.

The programme contributes to the Foundation Economy call to action too, producing companies that either provide essential goods and services or supports Foundation companies operating in those areas.  A number of our companies directly operate in foundation sectors:

  1. Tourism – Enjovia; Persona
  2. Food – Enjovia
  3. Retail – Talkative
  4. Care – Haelu

Other Alacrity companies have ‘enabling’ products that add value to all four foundation sectors and the wider Foundation Economy, e.g. ReworkingSurple; Learnium; CulturVate; Codeherent; Intuitix.

As well as the foundation sectors, Alacrity has also developed acknowledged competence in creating solutions in cyber and National security challenges.  This is a highly specific and technical high-growth area of national and international strategic importance.

The program condensed 5+ years of business opportunity and learning into 15 months


Our companies now employ 145 full-time equivalent people

Employment is an important measure of impact for Wales. Our companies now employ 145 full-time equivalent people. These are not administrative roles, but business executives or highly trained digital engineer positions operating as innovators and entrepreneurs. It is expected that the numbers employed by our portfolio companies will expand significantly as our companies’ sales grow.

In an increasingly competitive market, the Foundation’s programme has been particularly successful in attracting top graduate talent into Wales, as well as retaining our own. 51% of our Founders attended a Welsh university. 44% of our Founders have been recruited from Russell Group universities. The graduate talent that the Foundation seeks is at a premium. The Foundation’s leadership team has developed and honed our recruitment strategy and so attract some of the brightest and best graduates in the UK and abroad. The Foundation’s programme has been able to attract an above sector average participation of female and BAME Founders (17% and 19% of our Founders respectively).


The Alacrity programme continues to expand globally using the model developed originally in Wales, there are operational centres in Lille, Istanbul, Pune, Mexico City and Santiago.  New centres are under development in Kanata, Ontario and Singapore.

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