Alacrity Foundation, Alacrity House, Kingsway, Newport, NP20 1HG


demand-led entrepreneurship

Why do startups fail? One of the core reasons is lack of market fit/need.
At Alacrity, we advocate demand-led entrepreneurship to prevent our graduate teams building products that no-one wants or needs.

How do we do this? We engage with private, public & third sector organisations to surface problems they are facing that our teams could solve with a software solution to become our challenge partners.

Partner Advantages

There are 4 key benefits for our challenge partners:

Accelerated innovation

The agile Alacrity teams develop commercially viable products to solve the challenge presented within the 15-month timeframe with no costs to the partner apart from them providing their time


First access to new innovative products and services

Liberate ideas

Allowing ideas to develop unencumbered from the restrictions typical of large organisations

Corporate Social Responsibility

Supporting employment of recent graduates


Strategic Project Partners

Participating teams and the Alacrity Foundation work together with strategic project partners to define projects for which there is clear and present demand for a solution. Once projects are selected, teams proceed under the guidance of the Alacrity Foundation and industry partner executives – the engagement of the latter are crucial. Industry partners provide project teams with operational support, a vast network of contacts, access to customers and strategic relationships with larger established companies.

challenge partners

We would like to thank our partners for supporting Alacrity’s entrepreneurs and the programme. Our partners are integral to bringing new projects and business to market.


Vodafone Group plc is a British multinational telecommunications company

Tiny Rebel Brewing

Tiny Rebel are a multi-award-winning brewery including the Champion Beer of Britain

HM Work & Pensions

The UK Governments Department for Work & Pensions (DWP)


Admiral offers a wealth of insurance products including Car, Home, Travel and Pet

Starling Bank

Starling Bank is a digital challenger bank based in the United Kingdom.

Formula 1

Formula 1 is the highest class of international auto racing for single-seater racing cars.


IQE is the global leader in the design and manufacture of advanced semiconductor epiwafer products.

Innovate UK

Innovate UK is the United Kingdom’s innovation agency

Transport For Wales

Transport for Wales Rail Services are a Welsh train operating company.

NatWest Cymru

Natwest offers personal banking products including mortgages, credit cards and loans.

Capital Law

Capital Law is a commercial law firm based in Wales.

Brewin Dolphin

Brewin Dolphin plc is one of the largest British investment management and financial planning firms.


Fabric makes a positive difference to young people aged 16+ who are either in care or leaving care.

Brookstreet Hotel

The Brookstreet Hotel in Canada, is Ottawa’s premier hotel, dining and conference destination.

Celtic Manor Resort

The five-star Celtic Manor Resort is set in more than 2000 acres of panoramic parkland at the gateway to Wales.

Newport City Council

Newport covers an area of 73.5 square miles and stands at the gateway between England and Wales.

British Heart Foundation

The British Heart Foundation funds research related to heart and circulatory diseases.

TXO Systems

TXO Systems provides professional telecoms asset management services and consultancy.

Wales and West

Wales & West Utilities transports gas throughout Wales and the south-west of England.


Rubicon provides exceptional dance opportunities in Cardiff, Newport and Penarth

Brewin Dolphin
Challenge Partner
Geraint Hampson-Jones, Brewin Dolphin | Alacrity Challenge Partner
Geraint Hampson-Jones
Brewin Dolphin
Divisional Director

We’re delighted to support the Alacrity Foundation in Wales by being a challenge partner. This is an exciting opportunity to be involved with a new generation of entrepreneurs in Wales and to support the local entrepreneurial ecosystem. It is a way for us to give back to the local community in what is an interesting approach to developing the next generation of tech entrepreneurs.

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