Alacrity Foundation, Alacrity House, Kingsway, Newport, NP20 1HG

Revenue Engine Course

The Revenue Engine is a course within our programme which aims to establish a high level of sales & marketing readiness to accelerate customer acquisition/retention and to create an iterative tech start-up sales & marketing strategy.
The Intensive Revenue Engine Sessions Cover These Areas:
  • Content marketing/storytelling
  • Customer and sales journey mapping
  • Brand and positioning
  • Sales metrics, tracking and analytics
  • Search Engine Optimisation (SEO)
  • Social networking
  • Segmentation & Customer Relationship Management (CRM)
  • Negotiation
  • Goals setting
  • Accountability and enablement
The [Revenue Engine] course was an intense 6 days with over 30 sessions, but I’m confident that I now have all the necessary tools and guidance to acquire customers digitally which will ultimately generate & increase revenue – can’t wait to put it all in place.
By the end of the Revenue Engine, you will have the skills to:

Devise realistic methods for tracking progress and performance of lead generation, customer acquisition & loyalty.


Define your MarTech stack and integration considerations.


Design a lead generation and content-based marketing strategy that encompasses the buyer’s journey.


Draft a realistic and sustainable full sales strategy for your start-up.

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