The Revenue Engine is a course within our programme which aims to establish a high level of sales & marketing readiness to accelerate customer acquisition/retention and to create an iterative tech start-up sales & marketing strategy.
The Intensive Revenue Engine Sessions Cover These Areas:
- Content marketing/storytelling
- Customer and sales journey mapping
- Brand and positioning
- Sales metrics, tracking and analytics
- Search Engine Optimisation (SEO)
- Social networking
- Segmentation & Customer Relationship Management (CRM)
- Negotiation
- Goals setting
- Accountability and enablement
The [Revenue Engine] course was an intense 6 days with over 30 sessions, but I’m confident that I now have all the necessary tools and guidance to acquire customers digitally which will ultimately generate & increase revenue – can’t wait to put it all in place.
By the end of the Revenue Engine, you will have the skills to:
1
Devise realistic methods for tracking progress and performance of lead generation, customer acquisition & loyalty.
2
Define your MarTech stack and integration considerations.
3
Design a lead generation and content-based marketing strategy that encompasses the buyer’s journey.
4
Draft a realistic and sustainable full sales strategy for your start-up.